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seasonedgaming.com
How Gaming Companies Overvalue Large Influencers
Ainsley Bowden for SG: "Influencer. It’s a term we seem to hear daily now and, as it relates to gaming, it can be a large portion of what you interact with on social media sites, YouTube, Twitch, and more. In some cases, companies have begun to rely on influencers even more than traditional marketing campaigns.…