iOS and Android Gaming Are Nearly Equal in the Mobile Market.
Android gaming is catching up on Apple’s 15% revenue lead as both platforms share only 9% of their users opting for in-app purchases. According to a report by mobile app marketer Liftoff and mobile attribution firm AppsFlyer, Apple devices saw a steep decline in mobile gaming while Android gaming continued their success. The Asia Pacific region saw an increase of 190.7% in install-to-in-app-purchase rates compared to last year. The report is based on over 107 billion ad impressions, almost 82 million installs and 14 million first-in-app purchases from 555 gaming apps between June 2018 and May 2019.